IHT strives to provide economic opportunities for the rural population of Pakistan in their own communities to minimize the impact of displacement caused by migration to cities. IHT is a socially motivated lifestyle brand connecting rural women communities to opportunity, emphasizing hand crafted products, good business practice and community sustainability.

By using handmade techniques and traditional tools, we ensure that IHT products are not mass-produced and are not perceived as “fast fashion items”. The value of craft is in its making and our focus is on making the best products we can, as opposed to the most. Every piece of product line goes through a strict quality control process before being ready for sale.

IHT’s focus remains on good design and elevating the quality of crafts which has led to its unique achievements. The IHT Design Studio was created as a focal point to research design and support innovation in the training of artisans. A group of designers under the mentorship of senior designers work on product development and market research. A holistic approach to training budding designers, not only focused on aesthetics but paid attention to the business aspect of craft development.